Amazon Seller Account Suspended?
Seller Account Suspension Appeal
Creating a successful Amazon seller account is a lot of effort. However, once the sales start soaring through the roof, it is all worthwhile. What if the selling account got suspended and you lose all of it in just a second?
Amazon sellers are always running at the risk of Amazon account suspension. Amazon can suspend your account for several reasons including your way of carrying out selling operations on the platform. It shuts down all the selling activities carried out through the platform for a temporary period. Your business is going to lose revenue until the day you revive your account.
Here, at Seller Bureau, we have an experienced team of Amazon reinstatement experts and former Amazon employees. They plan a streamlined process tailored to the requirements of your business. Contact our experts to get a free consultation call.
Account suspension occurs when your Amazon seller account gets blocked temporarily. As a result, you lose all your selling rights on the platform. You cannot operate your seller account until the time your account is reinstated.
The second you get the email of account suspension for any reason, your business begins facing losses. Until you resolve the issue, you have to bear all the other costs such as supplier fees, storage costs, employee salaries, etc.
After reading the account suspension email, your first instinct is to draft a reply disagreeing with Amazon about the reason for the suspension. That is where a seller can go wrong to a large extent. Replying without understanding what Amazon needs from you as a seller can lead you into serious trouble.
Therefore, get in touch with an Amazon reinstatement service. Let the Amazon reinstatement experts handle the communication with the Amazon team. Once Amazon is satisfied with your reply and gets convinced that you will make changes to your account, it lifts the suspension from your seller account. You will have your account reinstated. Also, you get your selling rights back and can start operating your online business normally.
Amazon may suspend Seller Account due to some reason. These are written below
- Inauthentic or Counterfeit Complaints
- Intellectual Property Infringement
- Shipping Template Abuse
- Fair Pricing Violation
- Identity Verification
- Forged & Manipulation of Documents
- Linked or Related Account
- Sales Velocity
- Restricted Product Violation
- Valid Tracking Rate
- Order Defect Rate (ODR)
- Late Shipment Rate (LSR)
- Dropshipping Violation FBM Deactivated
- Pre-Fulfilment Cancel Rate
- Customer Feedback or Product Review Manipulation
- Invoice Manipulation
- Misusing ASIN Variation
- A-Z Claim or Safe-T Claim Violation
- Invoice Defect Rate Suspension
- Seller Code of Conduct
- Product Safety Complaints
- Listing Policy Violation
- Used Item Sold as New
- Expired Item & Wrong Item
- Product Condition Violation
- Price Gouging
Reactivate Your Amazon Seller Account
Seller Performance
Your performance as a seller needs to consistently be up to the mark on Amazon whether you’re a new seller or an experienced, reputed one. Amazon is a hardcore believer in customer satisfaction, and you need to keep up with the performance target score set by Amazon. This includes keeping a very low Amazon order defect rate of less than 1%.
Amazon detects poor performance sellers by looking at basic metrics related to selling and negative customer reviews and feedback, late shipments, and order cancellations. If your performance is deemed to be of poor quality, your account is bound to get suspended.
Product Quality and Standards
While selling on Amazon, you have to follow the guidelines and not indulge in selling restricted, illegal or counterfeit, or used products. It’s important to stay up to date with Amazon’s policies with respect to restricted products in different countries as well. Some restricted products are – alcohol, explosives, currency and coins, tobacco, etc. If Amazon finds that you’re indulging in the sale of any of these products, your account will be suspended.
Multiple Selling Accounts
As a seller, you are not allowed to have more than one seller account while selling the same kind of items as this is viewed as a policy violation. You can, however, seek prior approval for it by writing to Amazon, without which your account is bound to get suspended.
Another important thing to keep in mind is to refrain from creating a new Seller account right after you’ve faced account suspension. As a seller, it is understandable that you’re eager to get back to selling on Amazon but making a new account is detrimental to the reinstatement of your old primary account. Your new account will also be suspended as soon as it is brought to Amazon’s attention, so it’s best to stay away from this practice.
Infringement and Policy Violations
Copyrights and trademarks are very important while selling on Amazon. You cannot use fake trademarks or sell counterfeit products or infringe on copyrights of other sellers because if it gets discovered, your account will be suspended. Your advertising content should not in any way infringe on another seller’s intellectual property.
It all comes down to following Amazon’s rules, terms and policies. As a seller, it is your duty to stay abreast with the policies. It covers everything from dropshipping to ratings to prohibiting paid positive product reviews. Ensure you go through all the policies and avoid getting your Amazon account suspended.
Amazon Suspension Seller Account Consultants
- Suspension: means you still have a chance to appeal. You’ll need to work a plan of action.
- Denied: means your appeal was rejected but you still have a chance to submit a revised plan of action.
- Banned: is the worst scenario of the three. Basically, you’re out of there. Your appeal has failed more than once, and Amazon will no longer read your emails.
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